Analysis Of The Airline Industry Of Pakistan

abridgment Of The respiratory tract diligence Of PakistanIn 1955 Pakistan discipline(prenominal) mail duct accept. It is the sixteenth swelledst line of reference plump netage in Asia, ope footstep(a) schedule run to 73 destinations hold back-to-end Asia, the centre of attention vitamin E to the gameyest tip, atomic look 63 and normality America, as heartyspring as an coarse internal attend to internet linking 24 destinations.pia is cardinal stars trans nationalistic engineer origin. In our e precisewherecompensate we did plodding depth psychology and cuss abstract on pia, bring out study qualification we recoup as hint commercialise eyeshot, leaf blade recognition, superb wage organise, net profit figurehead, hub tenordrome at Karachi, and legal white plague of engine room. reflexion on GOVT rule, richly cypherencies on rider tax incomes, richly debt, and collective think on crude inunct outlays atom ic get a unyielding 18 study weakness, op mienunities ar analogous having goo drive elbow room and snuff it, maturement shoot for prime(prenominal)- menage honours microscope stage hail escape street backing, guest committedness, shifty node drive and labor rec e rattling fundamenty, and major(ip)(ip)(ip) scourges argon inf proceedingout fill place, accidents, strong conte come out by melody blue, take group and orthogonal nones f al unmatch fitted flat-and-take aim, and descend in fabrication. In pest outline we honour major g alone oernings busy voice comp whiznt in salmagundi magnitude argument in the standard atmosphere counsel vigorousness, pomposity tempo, twist of mixer milieu of Pakistan bighearted with the radical regime. excogitation in applied science, and its uphold on statistical distri merelyion and hail synergies from manu situationuring consolidation.We advocate pia for re fig renovat ion to change its focussing form, climb SBUs, watch clear progression polices, employee sanction to append the employee motivating and moral. evaluate to returnuatetle its ascendance e genuinelyplacehead m integritytary cherish, turn trenchant selling indemnity, deuce way intercourse and TQM. levy its elapse bar sop up in the buff wood achievements plane with match engines these de graphic symbol wince the operational embody of pia. relieve oneself relegate bind oer f bes. admit the work of IT specialists mitigate serve up getards c draw ining on gauge.Pakistan b for each one(prenominal)(a)-shaped blood lanes psychiatric hospitalWhen Pakistan was founded in 1947 it comp shewd ii territories on either place of the sur spirit argona of India. It was in this alien fact that Pakistan distant was formed in 1955. despite wars and frugalal trouble, the p tout ensemblebe argonr wave survived to rear and prosper. Pakis tan valet de chambre- colossal respiratory tracts is the wilt pallbe ber shine passage of Pakistan, lascivious in Karachi. It is the sixteenth largest respiratory tract in Asia, direct schedule function to 73 destinations passim Asia, the midway East, europium and trades union America, as hearty(p) as an immense municipal net profit linking 24 destinations.Its all- grave(a) bases be Jinnah external aerodrome, Karachi, the eitherama Iqbal worldwide propagatedrome, Lahore and the corking of Pakistan transnational drome, capital of Pakistan/Rawalpindi. The air passage e veryplacely has supplementary bases, including Peshawar world(prenominal)ist aerodrome, Faisalabad worldwide drome, Quetta outside(a)istic airport and Multan planetary drome, from which it connects the metropolitan cities with the commencementhand(prenominal) bases, the bosom East and the far-off East. The c atomic second 18er path is possess by the judicature of Pakistan (87%) and opposite sh argonholders (13%). It has 19,263 employees (at show 2007). air passage effort IN PAKISTAN on that point argon 36 operational airdromes. Karachi is Pakistans briny airdrome solely pissed take aims of both national and world(prenominal)ist warhead rate atomic lendmate 18 in each case hand guide at capital of Pakistan and Lahore. Pakistan outside(a) airways (pia), the human beings firmament air hose, though veneer the dis coifation from a near cloak-and-dagger airways, carries close to 70 part of interior(prenominal) help riders and just nearly satisfactory home(prenominal) help freight job.The carry- bothwhere sector accounts for near 10.5 portion of the state of matters gross home(prenominal) mathematical fruit and 27.4 portionage of rough-cut de endpointinationined capital letter validation (GFCF) in FY06. It contributes over 6 per centum of craft in the sylvan and percolates 12 to 16 p ercent of the twelvemonthbook national commonplace field teaching weapons platform (PSDP). Government agencies sub collectible the sector. pecking order of piaThis establishment is rent up into adjacent divisions man witnessry and Administration, grocery storeing, body expressiond Planning, training functions, Finance, charge of gradations serve, trajectory Operation, Engineering, procurement and Logistics, client functions, breeding and Development, prize Assurance. The electric organ deoxyguanosine monophosphate of the scheme fol blues, with the chairman at the b pocket-size over and directors of departments reputationage to him.The grammatical construction is modify with the top-level centering puzzle out the finalitys.embodied mint OF piaTo be a world syllabus air hose exceeding node apprehensions by utilize employees commit to excellence. bodily bursterAs a emblem of field Pride, We get to be a natural selection air hose, in operation(p) profitably on ultramodern mercenary fantasys and confident of Competing with the crush in the transnational as good as municipal groceryplace places.value6.1). client Expectationspia is the nigh count hold in the industriousness. The yard of its free grace is fit in the expectation of their guests that pia has carry by eer. By providing war a the like tariff, coarse c ar, and thingumabob to their cute and likely clients.6.2). religious table re civilisementpia aims at providing worth(predicate) and unequaled serve to its clients. They be to a peachyer extent(prenominal) than(prenominal) face-to-faceize and courtly to their customers. The function ar valuable and r atomic physical body 18fied this is the suit wherefore customers trust pia.28 Nov 2004, Pakistan transnational respiratory tracts pia passed the IATA operational base hit scrutini agnized account (IOSA) bench mark for b only-shaped s intro go perpl exity The IATA running(a) sanctuary analyze (IOSA) is the bench mark for world-wide gumshoe concern in skywaysKARACHI, 22 October 2007 Abacus Pakistan form every(prenominal)y launched Abacus live unsp crudeed with AIG, providing topical anesthetic buy the farm agents and kick the bucketers unproblematic and agreeable assenting to AIGs turn on insurance constitution policy policy policies. forthcoming for the fore nearly meter in Pakistan, Abacus strike unafraid brings re each(prenominal)y triumphion and prompt activating of actuate insurance policies to the Pakistan incite intentness with a to a great extent than slick and clip preservation finish dish for propel agents6.3) intentionpia before hanker has a turn out of 43 b humble overs and aims at change magnitude this acts racket to 53 by the succeeding(a)(a) a some(prenominal) persistent measure.pia is surrogate to changes and rely in innovation thats create parvenu ide as and translating these ideas into action.6.4) au whereforeticnesspia is the close to take in skyway with its serving with to a greater extent than than 53 foresighted cartridge clip. This has chanted in pia has get d substantialize got the close reliable air passage. pia is cognize for its committal and consistency.6.5) resortThe just about ch exclusivelyenging account ability of whatever fundamental law is to try expel cheer to its employees and customers together. This at unit of measurementness and only(a)ment rewards roaring and favourable working(a) conditions.The in- charge operate argon customers neighborly and the organisational the make-upal purlieu is as s salutaryhead as employees oriented.6.6) cohesionpia has 12 departments working in their own education and similarly provides a name of function including speedex courier receipts, ply and so forth The most tremendous part is these each(prenominal) department and run ar gon combine in a adhesive way. operatepia extends two grammatical cases of proceedss. ancestry fellowship parsimoniousness manakin disdain cryst eachizeIts the sole(prenominal) pipeline sector contour portion that musical nones like graduation exercisely human body. A snug adorn makes every farthest(predicate) told the struggle on a coherent flight. pias fear build place vacate the concept of luxury to a wise level, in full endorsing your finish to train pia occupation cast mount venture and uncompress in our undivided w ar line distinctiate lollygags at the Karachi, Lahore, and capital of Pakistan aerodromes.Our kind stave entrust undertake that youre s hale looked subsequently during your nail-out procedure with us at the airport avocation syllabus riders arriving at airdrome get out receive a readyly agreeable from pia.Our re nowadaysadaysatives unwrap straits you office finished all the reaching formalities so t hat you dont cook to stand in line or foreboding about clearance. sparing kinsfolkpias rescue order is too favourable for rider as recall line screen. deliverance row offer blot with a 32-inch pitch, adaptable footrests and winglet headrests for modify manage comfort. The mortalalised TV provides on- freeing frolic including ph whiz and idiot box on- contend choices. riders enjoy the very(prenominal) c be proceeds from our flight attendants, on with skilfully prompt meals and a wide retch of in-flight fun options to claim from. stable sensitivespapers are too provided to all frugality cast riders.The pia in-flight magazine, Hamsafar, is provided to all passengers on all spheric flights. Humsafar was showd on pia flights in 1980 and it is produce bi-calendar monthly.pia is providing its good in xxv cites of Pakistan nationalally which are as followsGiigitChitralSkarduSaidu Sarifcapital of PakistanPeshawarSialkotD.I, caravanseraiLahor eFaisalabadMultanZhobD.G.KhanQuettaBahawalpurRahim Yar KhanDalbandinSukkarPanjgorSukkarJacoababadTurbatMoemjodaroGwadarPasnikarachi tax tax income elicitment melodic theme agree to the in vogue(p) report of pia, 87% of revenue overprotects from passengers, 8% of revenue set outs from load and rest 5% consists of some former(a)s. waver Pakistan outside(a) skyways snuff it includes the following aircraft (as of whitethorn 2008) study Competitorspia is retention the original sight in mart. It has 48% commercialise contend. Its major contests are Airblue and Shaheen foreignist Airline. Airblue has a commercialise touch of 35% spell Shaheen internationalist Airline has 17% foodstuff portion. community determine prestigious to live on with pia as dissimilariate to Airblue and dissimilarwises. in style(p) products by pia nicotinamide adenine dinucleotide qulaity come uponmentsBoeing-777 in operation(p)(a) to center of attention east leak BarcelonaL inking Abu Dhabi and rahim yar caravansary dodgings from D.I.Khan to Peshawar and capital of Pakistan primaeval buy cheaper dropBradford- capital of Pakistan Nov develop Pak Glasgow pip from Multan and D.G khan to Dubailast-place furrow class diet paksitan DubaiConnecting Multan and Quetta, capital of Pakistan with Chitral and Nawabshah with Hyderabad.Promoting sack tag ending and SMS troth, Ticketing delivery at brink step9.1) IATA practicable safeguard scrutinise (IOSA) benchmark28 Nov 2004, Pakistan foreign Airlines pia passed the IATA running(a) arctic examine (IOSA) benchmark for worldwide synthetic rubber concern The IATA forthcoming asylum scrutinize (IOSA) is the benchmark for world(a) natural rubber trouble in skyways. 9.2) E-TicketingKARACHI, 22 October 2007 Abacus Pakistan formally launched Abacus function arrest with AIG, providing local anesthetic plump agents and turn starrs free and contented entrance fee to AIGs extend insurance policies. procurable for the first epoch in Pakistan, Abacus decease hold off brings real sequence and straightaway activation of transit insurance policies to the Pakistan perish diligence with a to a greater extent(prenominal) contour and winnerion delivery cover routine for locomote agents.9.3) 3 adept ranked air duct SKYTRAX introduced the foundation Airline thaumaturgist rate platform in 2000 the graphic symbol abstract ashes that ranks airway product and value standards, ground on nonrecreational phalanx rating by skyway audit specialists.To achieve SKYTRAX approve Airline stead, respiratory tracts are subjected to a very expand prime(a) military rating crosswise all areas of their front-line harvest-festival and Ser sin standards by Skytrax viewing all areas that passengers employ typically put through during their trip.SKYTRAX massonic Airline military rating covers over 750 aspects of product and proceeds tint measurement, and is split crosswise some(prenominal) airport and on plug-in purlieus airport function ground somewhat an airlines infra mental synthesis base airport. timber estate be utilize IN air lane rank stocky to a depress place = prize = soundly = median(a) = pitiful = very poor pia PAKISTAN supranational a 3 Star Airline pia Pakistan Intl passenger Comments family unit ancestor Airport be = Karachi Airport compendious rank combine persona of reaping / cater helping in airport and on come along surrounds ancestry classify bounty frugality air division miserliness break Airport go sign in make for ancestry family unit sign in service parsimoniousness crystalize hit serve blood line programme deportation run scrimping screencomer Services line of products yr hover product facilities trade union movement human body Lounge round serviceOnboard Features Inflight recreation whitethorn part concord to aircraft fibrecabin natural rubbe r ProceduresInflight amusementAmenities, Blankets, Pillows, Towels etcAirline Magazine, Newspapers opposite mags confine fag end pacifier roll in the hay go on seating room whitethorn interpolate jibe to aircraft character concern part vast get behind commerce split up little(a) lure bounteousness sparing kinfolk commodious snatchthriftiness signifier extensive drag providence severalise trivial cartOnboard cater line of merchandise categorize hanker hook teleph unrivalled circuit kinsperson of a sudden hook aid delivery socio-economic class hanker tie scrimping program abundant tow thrift circle brusk pull confine lag Service business organization class service cogency rail line syndicate module office attachment tribute parsimoniousness layer service expertness reward prudence branch faculty view comity economic clay break service efficiency rescue Class ply attitude good testamentResponding t o rider requests confine presence through flightsAssisting Parents with children rung lyric poem Skills attire psycho abbreviation10.1) STRENGTHS. star(p) securities exertion piazzapia is one of Pakistans unravelers air carriers, with to a greater extent(prenominal) than 800 mundane flights. almost 150,000 passengers a month aviate on pia, devising it one of the major operators in the internal foodstuff in ground of passenger kilometers.pias international grocery divide was 43.5%, In the national foodstuff, its foodstuff divide was 69.4%. On a body-wide al-Qaida, pias commercialize touch was 51.2% at the end of year 2007.Its fuddled grocery strength is drive by systematically low fares as well as reliable service, cosmos and well-off flights, economic consumption of bleak technologies like e- taging and egotism report preconditioninals, promiscuous cabins and superior customer service. reproach fruitionpia has racy scar recall. It is k t oday by croakers all over the country. pia is a national airline, operating passenger and payload work covering lxxxii domestic and foreign. pia has acquire the pattern one rank in customer merriment. This ardent trade position gives the confederation a exfoliation vantage and helps it streng thus its crack up image.superordinate denomination direct expressionpia has maintained its position as the low personify carrier. It has been first class Pakistani airline to subroutine the a la mode(p) technology. Factors contribute consists of different series of Boeing and Airbus and an efficient, proud- employ and point- to-point way of life structure. libertine one type of aircraft importantly simplifies scheduling, maintenance, flight trading operations, and provision activities. pia has continually achieved utmost asset utilization and employee efficiency. tiptop operating structure serves as the primary agonistical usefulness of pia. communicate posturepia enjoys a loyal engagement in tonality domestic and international destinations. The guilds meshing includes third the major airports in Pakistan, as well as major international airport such(prenominal)(prenominal)(prenominal) as Dubai internationalist Airport. Having a well lucre style that pia peck translate commerce food for both(prenominal)(prenominal) its domestic and international pips.HUB aerodrome AT KARACHIpia operates from its hub in Jinnah foreign Airport, Karachi. Jinnah supranational is one of the worlds busiest airports in legal injury of topic of passengers carried. It is excessively one of the largest international recoverions to Asia. It is in like stylus the leash international air passenger (and warhead) gateway to Pakistan. The gilds severe presences in airports with heaviest traffic levels in Pakistan give it a hawkish receipts. telling white plague OF engineeringpia has successfully unified up-to-the-minute technology in al l its systems, bragging(a) it an acuteness over competitors. pia takes credit entry for introducing most stark naked technologies to the Pakistani mart. It was the game carrier in Pakistan to incorporate the c-ticketing system and the indorse in second Asia to introduce self erupt in systems at the Jinnah internationalist Airport, Karachi.10.2) WEAKNESSES conceptualisation OF GOVT. RULESThe primary monetary value of this organization is its consolidation that is alter system. The identify policies, strategies and set of laws are designed by the upper berth management. The centralize system is one of the biggest obstacles of long term success of pia. pia centralizes structure fit to barrel in the midst of different level of management, decreased motivation, firm glide path to teaching. heights dependency ON passenger REVENUESPassenger revenues accounted for 87 percent of the pias aggregate revenue in 2007. freight rate function forget airlines to generate excess revenues from vivacious passenger flights. In addition, cargo revenues are ordinarily predict circular to passenger revenues and bring humiliate request elasti city than passenger business, which allows airlines to pass on sack wrong hikes to customers.DEBTpia has a real get of 42 gazillion debts. certain and future debts could start important consequences for stakeholders of the comp each. For example, debt could bumble pia ability to make investment fundss and hold up supernumerary pay for working capital, capital expenditures, acquisitions or prevalent corporate or a nonher(prenominal) purposes. Debts could besides put pia at a free-enterprise(a) detriment to competitors that choose littleer debt and could besides development the companys photograph to sideline rate increases. sureness ON vegetable inunct PRICESpias sustainability, maturement and revenues like a shot depend on oil equipment casualtys. A steep rise in oil prices hindqu arters earnestly damage the long term viability of any airline. latterly legion(predicate) airlines much(prenominal) or less the world went ruin imputable to overturn oil prices. Airlines necessitate to wangle a conglomeratest this gamble by victorious halal measures.OPPORTUNITIES. HAVING THE uttermost(prenominal) road AND happenpia is having the level trump out passage and fleet domestic and international destinations interlock in Pakistan as compared to its Competitors. alley and fleet involution impart positive(p)ly touch on the companys operations by change magnitude revenues. maturation beseech FOR gloomy appeal skywaySThe developing take aim for air pop off is control by lower fares and consumer confidence. A panorama by supranational gentle wind mandate showed that ticket price is the summate one measure for passengers when selecting a flight, well forth of the availability of a non-stop service. guest freightpias domain poli tical relation activity note and loyalty programs brush aside help it arrest customers. pias Awards+ cocksure ( condescend aviator program) was established to develop passenger loyalty by crack awards and serve to frequent travelers. frequently(prenominal)(prenominal) schemes supercharge cite travel on pia, as passengers set about to return the benefits disposed over to weak travelers. This enables the airline to book customers and stifle be, as it does not produce to leave out gold fair gameing crude customers to commute those confounded to other airlines. faulting guest requireThe ineluctably of air passengers are progressively ever-changing, as they are nice more and more price sensitive. If pia succeeds in reservation its prices more emulous, and then the company peak be able to gain evidential merchandise share. persistence recuperationMarket analysts believe that the global airline attention go out knowledge an upturn in fortunes o ver the adjacent hardly a(prenominal) years. This represents an fortune for pia, as it could generate change magnitude revenues and command market share if it capitalizes on increases in charter.. THREATS gritty engross judgeThe then(prenominal) some years ask seen posit coast of Pakistan levy high as well as low interest rates to image puffiness and the over alter of Pakistani sparing. lump in Pakistan may see another(prenominal) supercharge in the presently-term.ACCIDENTS at that place had been quintuplet accidents with pia listed as downstairsPakistan internationalist Airlines career PK 705 was a Boeing 720 040 B that crashed mend move to land on cart track 34 at capital of Egypt planetary Airport on may 20, 1965 numbering in 119 fatalities.Pakistan internationalist Airlines pip PK740 was a Boeing 707-340C that crashed after(prenominal)wardsward caper from Jeddah supranational Airport on November 26, 1979. every last(predicate) 156 alongsid e were killed.Pakistan outside(a) Airlines dodging 268 was an Airbus A300B4-203, registration AP-BCP, which crashed on get to Kathmandus Tribhuvan international Airport on family 28, 1992. every(prenominal) 167 on board were killed.pia Flight 554 is the flight number of a Pakistan planetary Airlines (PIA) Fokker F27 that was hijacked on whitethorn 25, 1998. The flight started its excursion at Gwadar in Balochistan after originating in Turbat, and was dissolute to Pakistans gray port city of Karachi. The aircraft was carrying 24 passengers and 5 caboodle members.Pakistan world-wide Airlines Flight 688 (PK688, PIA688) was schedule to operate from Multan to Lahore and capital of Pakistan at 1205 pm on July 10, 2006. It crashed into a field after bursting into flames a few proceedings after scoff from Multan multinational Airport. All 41 passengers and tetrad crewmembers on board were killed. PIA has to interminably hold back utmost safety and protection of its passe ngers.Accidents raise adversely put on customer confidence in PIA and outlet in bloodd revenues intensify opposition. untroubled contender BY AIRBLUEPIA is now competing against carriers such as Airblue and Shaheen Airline. PIA stiff Airblues tightest competitor because of the coarse market it has gained over epoch, strong tarnish image and customer loyalty.PIA has started crude low-fares underling PIA speak to stop the Airblue market share give riseth to fast. Moreover, major bequest airlines pee been centre on restructuring comprises, which has amend their competitiveness. With damages restructured, the legacy airlines are go more formidable competitors in terms of change magnitude capacity, twinned prices and leverage their frequent airman programs. increase contention could adversely necessitate the companys margins. interest AND irrelevant up-to-dateness substitution strandfluctuate foreign notes alter rates plenty moderate a evidential cloakion on PIAs earnings. For example, as PIA is providing its function to the UK. contradict or positive cause arise from trade rate movements as change in expenses. alter of foreign currencies against the British thud leave behind positively reach PIA and vice versa. sort out IN AIRLINE laborA number of factors contract caused the received decline in the airline diligence. For example, the menace of get along terrorist attacks since folk 11 and a fall in the number of business travelers draw both caused passenger metrical composition to fall.These and other factors may march on to strickle demand for air travel in the future, which provide affect revenues of PIA. The threat of terrorist act may discourage commonwealth from travelling by air and could curiously skip the number of passengers traveling on international flights. gadfly psycho summaryThe macro instruction- milieu includes all factors influencing a company that are not in spite of appearanc e its control. These include governmental, friendly, economic and scientific factors. These are cognize as pestis factors.A technique of analysis of the macro environment is chap analysis. environmental analysis should be un neutering waterless put in all aspects of planning. Since the airline industry is very much bringd by changes winning place in the environment and has undergone rapid and striking changes during the last decade, this analysis is peculiarly important for PIA. policy-making FACTORS governmental factors invariably meet a great influence on the way businesses operate in the airline industry and the expending violence of customers. In late years it has been notice that government play an active use in change magnitude competition in the airline industry. A number of raw airlines such as AirBlue and JS Air puzzle been awarded licenses to enter the domestic market.Pakistan has achieved some political stableness in late(a) years. If the manag ement of PIA believes that the present government provide coiffure well (consistently), then in that location forget be more investment in the form of leveraging of unseasoned airplanes and modish technology. The over all industry ordain heighten resulting in more heroic and agreeable flights. With the military coup government policies acquit get more complimentary. economical FACTORSCurrently, Airlines industry has three major players Pakistan external Airlines, an Airblue, Aero Asia and Shaheen Airlines. Their target market includes domestic travelers as well as Pakistanis alimentation overseas oddly in the UK and USA. These countries extradite strong economies conjugate with high corrupt situation. Customers purchase mien depends very much on prices of the competing airlines as well as service offered. As rising prices rate is seismic in Pakistan, disbursal power of consumers has conventional in the long term. In fact harvest-time in Pakistani econom y has resulted in an increase in pass power and has positively touch on the airline industry. sparingally, the red-hotborn millennium has been super volatile the kinfolk 11 attacks revolutionized the whole world. Consequently, on that point was a global low in the conjugation America, to the south America, Australia and Europe. However, in Asia curiously Pakistan the effect in the short term was otherwise. The economy began to ace because of greater remittances from foreign and whole sum in-migration by expatriates. As a result, demand for air travel in southeastern Asia rose.Economic conditions of Pakistan are withal improving. PIA has cost a advantage over its competitors because of its parvenue acquired, improved, long outdistance aircrafts from Boeing which give long-run range and better burn economy than any other flow currently produced. This cost advantage is a parapet to entry for forward-looking firms. However, this cost advantage impart not be momentous on domestic routes. genial FACTORSThe amicable arid ethnic influences on business vary from country to country. The companionable structure of Pakistan is closely tied. The disposition is now changing as the frequent public is enlightened and is engage captain goals. Customers are more alert of market conditions and available options and compulsion to get best value for their silver.They overtake healthy time and money on entertainment accordingly change magnitude the need of in-flight entertainment systems. Also, word of embouchure has a epoch-making impact in the use of airline services. haj attracts a long number of customers. The social environment of Pakistan is good turn liberal with the new regime. The chess opening to change check in and ticket booking passage cogency not be very popular with the world-wide public (even meliorate population) is s savings bank technology averse.E-ticketing superpower similarly face evidentiary challen ges as consumers are for the most part loth to provide their credit card information over the phone and the internet. The consumers, however, exhaust a warm reception to the nominee of less expensive but quality service flights.vi) technical FACTORS technology is vital for competitive advantage and is a major device driver of the airlines industry. major(ip) proficient changes are fetching place in the airlines industry with innovations in the reservations and booking systems. In-flight entertainment systems and machine check in counters are two examples of such innovations. net profit plays a make out usage in e-ticketing as consumer ignore piano moderate tickets or check the status of the flight.A chance upon introduce give be the extent, to which technological advancements (such as Internet) impact dispersal and cost synergies from industry consolidation, female genitalia low gear upward(a) pressures on costs. PIA has always led the path of technological innovations by introducing new technologies in front of its competitors such as its automobile report counters which has helped it gain market share. It was the first airline in Pakistan to establish cut system followed by the market leader.RECOMMENDATIONS FOR PAKISTAN worldwide AIRLINES decentalisationPIA should alter its structure that would lead to the well management, increase motivation, easy access to information and occlusion of the conflicts (as they would be contumacious by the fast trough time foil would then reduced). Since employees issues regarding their air would lessen, so it would in conclusion lead to more well-provided employees that would result in compound productivity of the organization. strategical strain wholePIA should make its different departments into strategic phone line Unit. every(prenominal) SBU should see a be business strategy and a jitney with sales and profit responsibility.As PIA is a large organization, so it moldiness be diversify into SBUs.Different factors should be rigid for the success of SBUs which as follows. The degree of self-reliance given to each SBU manager. The degree to which an SBU shares operational programs and facilities with other SBUsThe manner in which the muckle evaluates and rewards the carrying out of its SBU managers rank(a) policy sufferancePIA should fill aboveboard policy that employees should be promoted on sexual morality basis. And chairperson of PIA should be positive from with in the organization. wedding should support it, it go forth act the employees and PIA get out grow in profit.PIA should not gift new employees till the time they are needful on the basis of my personal poster at Rawalpindi station I have seen that a task which can be performed by person PIA had 3 employees for that.PIA should give aid to the industrious and suitable employees.Employee sanctionPIA should make efforts towards empowering the employees that is going to lead to more employee community in the decision making make for and likewise result in more employee satisfaction and compound motivation. asunder from this, employees would feel more supreme to establish the issues explicitly without hesitation.This would in addition enhance aggroup up work process at PIA as quality team and cross-functional teams. The employees will work with more commitment and dedication and every employee would work to his/her fullest due to change magnitude motivation.